The Story of a Photographer


Graduating from IADE in 2008, João discovered photography through his early experiences in fashion. It didn’t take long for him to realize his true place was behind the camera, using the lens as an extension of his thoughts and emotions. Starting as an intern for photographer Carlos Ramos, João developed a philosophy of seeking authenticity in every image—a principle he continues to uphold today. Over time, João expanded his portfolio to include brand activations, interior photography, and advertising campaigns.


Constantly refining his techniques, João’s sensitivity and artistic vision drive him to explore new creative paths in photography.

“João's photography reflects his dedication to authenticity and his relentless pursuit of perfection. With a sensitivity that brings out the soul of every subject and a creative approach that pushes boundaries, João creates images that are both meaningful and visually captivating. His calm and professional demeanor fosters trust, allowing clients to feel comfortable while he works his magic behind the lens.”